Publicity Academy

This workshop is sold out.If you’d like to be on the waiting list, call 412-202-6983

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Publicity Academy

Pittsburgh Professional Women is pleased to present:

Publicity Academy: a one day intensive workshop for professionals.

Are you ready to attract publicity for your company, organization, project or cause?  Plan to attend Publicity Academy for Women on Saturday, February 15, 2014 with Beth Caldwell & Michelle Wright.

Attend this workshop and you’ll learn:

  • The best way to clarify your media message
  • Strategies to automate your publicity plan
  • How to create a visually attractive and attention-attracting press releases
  • Tips to show reporters and producers your relevance
  • Why and when to offer an exclusive story
  • Social media methods to connect with reporters 
  • Effective ways to pitch your story to the media
  • To build trust with producers, reporters and editors
  • Helpful advice on how to gain the support of a celebrity, politician or sports figure
  • What makes you a compelling interview candidate 
  • Practical and effective talking points 
  • When/how to use emotion during an interview
  • What to wear for an interview
  • What to say and how to react when you don’t know the answer to an interview question
  • How to prepare for and respond to negative publicity

This full day workshop meets from 9am to 4pm on Saturday, February 15th, 2014 at Sigma’s Event and Conference Center, 1717 Babcock Boulevard, Pittsburgh (North Hills), PA  15209.  Breakfast and lunch are included in your registration and parking is free.

Attendees will spend the morning  developing their media pitch, creating compelling sound bytes, writing an interview fact sheet (talking points)  and practicing their pitch.  The afternoon will be spent preparing for media interviews, polishing and practicing your interview skills.  Your registration includes breakfast, lunch, workbook, morning and afternoon sessions. This course is offered at the affordable price of just  $229. PPW members save $30 when you enter the code MEM at checkout.

Not a member yet?  Join HERE. 

Register Now Publicity Academy

Publicity is a critical piece of any organizations marketing plan, and one that is often left to chance.  Most companies don’t need to hire a full time publicity specialist, but every business should have a plan.  When you attend 2014 Publicity Academy, you’ll leave with a plan, and know exactly how to respond when you’re called on by media professionals. 


Meet the Presenters:

Beth Caldwell Publicity Expert & Author

Beth Caldwell
Publicity Expert & Author

Beth Caldwell is a popular author, speaker, expert publicist, teacher, motivator and mentor. She is the Founder and Executive Director of Pittsburgh Professional Women. She owns a public relations firm in Pittsburgh, PA where she specializes in working with small business owners, organizations, authors, speakers and entrepreneurs. Beth helps her clients to elevate their presence and become respected experts and leaders in their fields. As a business owner, she realizes the importance of gaining new clients as well as publicity. Her unique and non-traditional approach to publicity is refreshing and innovative.

A popular author, she’s written four books “I Wish Iʼd Known That!, Secrets to Success in Business From Women Who’ve Been There”  “Inspired Entrepreneurs, A Collection of Female Triumphs in Business and Life”, “EMPOWER: 25 Inspirational Stories From Women Who’ve Overcome Life’s Greatest Challenges” and “Smart Leadership: 12 Strategies to Move You From Ineffective Boss to Brilliant Leader”.






Michelle Wright WTAE TV 4 News Anchor

Michelle Wright
WTAE TV 4 News Anchor


Michelle Wright is a very familiar face in Western Pennsylvania as one of the longest tenured anchors in the Pittsburgh market.  She anchors WTAE Action News This Morning and writes and reports daily medical news. 

Michelle has reported live from the scene on the region’s biggest news stories including: the Flight 93 crash in Shanksville on 9/11, the Quecreek Mine rescue, and the G-20 Summit. 

She’s interviewed some of the world’s most fascinating people including Oprah Winfrey, Peter Jennings, Soviet leader Mikhail Gorbachev, President Jimmy Carter,  Dan Rooney, Jim Rohr, Barbara Bush, Troy Polamalu, Sidney Crosby, Teresa Heinz Kerry, Israeli leader Benjamin Netanyahu, Governor Tom Corbett, Space Shuttle commander astronaut Michael Fincke and Duchess of York Sarah Ferguson. 

Michelle has been honored with three Regional Emmy Awards, a National Headliners Award, an Edward R. Murrow Award, and honored by the Associated Press and the Pennsylvania Association of Broadcasting.




PPW Logo (Publicity Academy)

Publicity Academy will be held on Saturday, February 15th from 9am-4pm at Sigma’s Event & Conference Center in the North Hills area of Pittsburgh, PA.  This class is ideal for companies, organizations and individuals who want to attract publicity and feel confident when being interviewed.  PPW members save $30 when you enter the code MEM at checkout.

Register Now Publicity Academy


Businesswomen on WhiteThis workshop is ideal for:

  • Business Owners
  • Solo-Professionals
  • Non-Profit Organizations
  • Marketing Professionals
  • Event Planners
  • Students
  • Authors
  • Entrepreneurs
  • Your Important Event or Cause


Sigmas Event and Conference Center  Publicity Academy


Sigma’s Event & Conference Center is state-of-the-art technology enriched corporate meeting facility and beautiful social event center. The facility is located at 1717 Babcock Boulevard, Pittsburgh (North Hills), PA  15209.  Directions available here.

Breakfast and lunch are included in your registration and parking is free.  

Register Now Publicity Academy


 PPW members save $30 when you enter the code MEM at checkout.

Registration for Publicity Academy and all Pittsburgh Professional Women events is a commitment to attend and no refunds will be given.  If you find yourself unable to attend you may transfer your registration to another person from your company or organization or consider gifting it to a student or new entrepreneur.  Read our terms and conditions here. If your company would like to send more than 3 participants, call for a group rate 412.202.6983.